Client Goal:
Design a modern, stylish, and conversion-driven landing page for a fashion eCommerce brand. The focus was to showcase new arrivals, bestsellers, and deals, while making the shopping experience feel premium and intuitive.
My Role:
UI/UX Designer, I handled the entire landing page process from layout planning to final ecommerce UI design. My responsibility included content strategy, hierarchy, visual styling, and ensuring a seamless shopping experience.
Highlight the brand’s latest collections and best-selling products
Build trust with clear information and social proof
Encourage users to take immediate action (shop, log in, explore)
Create an appealing visual flow using photography, typography, and layout
Ensure mobile responsiveness and ease of navigation
To guide the design decisions, I started with:
Industry Analysis — Reviewed top fashion eCommerce brands to understand layout patterns and CTAs
User Behavior — Studied how users browse, compare, and purchase fashion items online
Conversion Strategy — Focused on clear product sections, limited-time offers, and trust indicators
The structure was designed to lead the user through an intuitive shopping journey:
Hero Section – Attractive headline with CTA + lifestyle imagery
New Collection – Visual grid of latest products
Brand Trust Block – “Best Fashion Since 2020” with social proof stats
Best Sellers – Highlighting high-demand products
Product Tabs – Sortable section (Hot, On Sale, Trending, New Arrival)
Deal of the Day – Time-limited offer with countdown
Testimonials – Social proof from customers
Instagram Gallery + Footer – Encouraging brand interaction and further browsing
Color Palette: Neutral beige and chocolate tones to feel elegant and warm
Typography: Stylish serif for headlines, clean sans-serif for body, maintaining contrast and hierarchy
Imagery: Fashion-focused lifestyle and product shots to emotionally connect users with the brand
Icons/Graphics: Minimal and elegant, keeping the focus on products
I ensured a smooth shopping experience across all devices by:
Creating flexible grid systems for product cards
Prioritizing mobile navigation and tap-friendly CTAs
Maintaining visual hierarchy and readability on smaller screens
Made visual refinements to product card spacing and CTA button placement
Improved contrast in testimonials section based on early feedback
Added countdown timer styling in the “Deal of the Day” to increase urgency
Final design delivered in Figma, ready for developer handoff
User-friendly layout with high visual impact
Strong focus on conversions through product highlights and offers
Ready for integration with backend product feeds and CMS
Smart content grouping (new, hot, trending, etc.)
Real-time urgency (deal countdown)
User trust via reviews and clean UI
Aesthetic balance between branding and usability
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